Case Study

Uncommon Creative Studio

Real-time commercial intelligence dashboard. Finance team moved from manual spreadsheet reconciliation to automated reporting across 40+ fee sheets.

The Challenge

Uncommon Creative Studio is London's most talked-about agency, the team behind BA's "A British Original" and consistently producing culture-defining work. But behind the creative brilliance was a commercial reality: fee sheets lived in spreadsheets. Sold revenue versus allocated resource was a manual reconciliation exercise. There was no single view of where money was committed versus where people were deployed.

The finance and operations teams needed real-time commercial intelligence, not another dashboard that required manual data entry. They needed something that parsed their existing fee sheets, connected to their resource planning tools, and gave leadership a live picture of the business.

What We Built

Commercial Dashboard

Real-time sold versus allocated revenue dashboard. Parses 40+ fee sheets automatically, broken down by department, office, and project. Built on Supabase and Next.js.

Float Integration

Live connection to Float resource planning. See where people are allocated versus where revenue is committed, in real time.

Claude Skills for Strategy

Custom Claude workflows for the strategy and account management teams. Repeatable, branded AI processes that run identically every time.

Competitor Audit Tools

Automated competitive intelligence across positioning, advertising, and digital presence. What used to take a week now takes 15 minutes.

The Result

40+ Fee sheets parsed in real time
Live Sold vs allocated visibility
Zero Manual spreadsheet reconciliation

The commercial dashboard gave Uncommon's leadership team something they had never had before: a single, live view of commercial performance across every project, department, and office. The finance team stopped spending hours reconciling spreadsheets and started spending time on strategic financial planning.

"Live financial intelligence dashboard processing 40+ fee sheets in real time. Finance team went from manual spreadsheet reconciliation to automated reporting."

See what we could build for your agency

Every engagement starts with a 3-minute readiness audit. We will show you exactly where AI can save your team time.

Take the Readiness Audit