Case Study

Uncommon Creative Studio

Real-time commercial intelligence dashboard, parsing 40+ fee sheets into a single live view of sold against allocated revenue.

The Challenge

Uncommon Creative Studio is London's most talked-about agency, the team behind BA's "A British Original" and consistently producing culture-defining work. But behind the creative brilliance was a commercial reality: fee sheets lived in spreadsheets. Sold revenue versus allocated resource was a manual reconciliation exercise. There was no single view of where money was committed versus where people were deployed.

The finance and operations teams needed real-time commercial intelligence, not another dashboard that required manual data entry. They needed something that parsed their existing fee sheets, connected to their resource planning tools, and gave leadership a live picture of the business.

What We Built

Commercial Dashboard

Real-time sold versus allocated revenue dashboard. Parses 40+ fee sheets automatically, broken down by department, office, and project. Built on Supabase and Next.js.

Float Integration

Live connection to Float resource planning. See where people are allocated versus where revenue is committed, in real time.

Claude Skills for Strategy

Custom Claude workflows for the strategy and account management teams. Repeatable, branded AI processes that run identically every time.

Competitor Audit Tools

Automated competitive intelligence across positioning, advertising, and digital presence. What used to take a week now takes 15 minutes.

The Result

40+ Fee sheets parsed in real time
Live Sold vs allocated visibility
Float Live resource integration

The commercial dashboard gave Uncommon's leadership team something they had never had before: a single, live view of commercial performance across every project, department, and office. Fee sheets that used to be read one at a time are now parsed automatically, so the commercial picture is assembled by the system rather than by hand.

Live commercial dashboard parsing 40+ fee sheets, with sold against allocated visible by department, office and project.

See what we could build for your team

Every engagement starts with a 3-minute readiness audit. We will show you exactly where AI can save your team time.

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