Case Study

Mother London

AI embedded across 6 departments. Brand compliance checking from 3 days to 3 hours. 28 workstreams identified in a single engagement.

The Challenge

Mother London is one of the world's most awarded creative agencies, with over 300 people across multiple departments. Like most large agencies, they faced a familiar problem: brilliant creative talent spending too much time on repetitive production work. Brand guidelines checking took days. Production timelines were built manually. Strategy teams had no scalable way to run competitive intelligence or cultural scanning.

They needed AI that worked with their existing processes and culture, not a platform that required everyone to change how they worked. And they needed it fast. The brief was clear: show us what is possible in three days.

What We Built

Brand Guidelines Bot

Upload any document or deck and get instant feedback against the brand guidelines. Reduced compliance checking from 3 days to 3 hours.

Production Timeline Generator

Four-format schedule generator from a single brief. Production scoping automated across the entire studio.

Strategy Department Skills

Custom Claude workflows for 25 strategists covering strategic thinking frameworks, audience research, cultural radar, and morning client briefings.

Meeting Notes Tool

Automated meeting capture with action items, decisions, and next steps extracted and distributed.

Rapid Research

On-demand competitive intelligence and market research that runs in minutes instead of days.

Custom Claude Workflows

Department-specific AI skills deployed across account management, strategy, production, and creative teams. 6 departments, each with tailored toolkits.

The Result

28 Workstreams identified
8 Tools built in 3 days
6 Departments transformed

Three days on-site produced 8 working tools, with 20 more scoped and ready to build. Five department sessions reached approximately 40 workshop attendees. Every tool was deployed to production and handed over with full documentation.

The engagement demonstrated that AI transformation at scale does not require months of planning. It requires someone who understands agency workflows and can build production-ready tools in real time.

"Brand compliance checking went from 3 days to 3 hours. Production scoping automated across the entire studio."

See what we could build for your agency

Every engagement starts with a 3-minute readiness audit. We will show you exactly where AI can save your team time.

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