24 to 36 hours freed per week. The equivalent of a full-time hire through AI automation alone. 43 people, 3 offices, one integrated intelligence system.
Alt-Shift is a 43-person integrated PR and creative agency operating across three Australian offices. Their team was stretched thin across media monitoring, opportunity spotting, trend tracking, and resource planning. These were not creative challenges. They were time sinks that pulled senior people away from client work and new business.
The brief was specific: find the hours hidden in manual processes and give them back to the team. Not with a new platform to learn, but with automation that runs in the background and delivers results to Slack every morning.
8 signal types monitored daily. Client moves, agency reviews, funding rounds, crisis indicators, market shifts, leadership changes, M&A activity, and regulatory signals. Daily 6am Slack alerts with actionable briefs.
Automated scanning across platforms for emerging cultural trends relevant to client categories. Turns raw signal into client-ready insight documents.
Media monitoring exports converted to structured tracker format with automatic link resolution. What took hours of manual formatting now runs automatically.
Visual resource allocation across three offices. See who is available, who is overloaded, and where the gaps are before they become problems.
The time savings were immediate and measurable. 24 to 36 hours freed per week across the team, the equivalent of a full-time hire. But the real value was in the intelligence layer: the team started spotting opportunities they would have missed entirely, and responding to market signals before competitors even noticed them.
"24 to 36 hours freed per week. The equivalent of a full-time hire through AI automation alone."
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