Your agency, with AI
that actually works.

Master AI. Kill grunt work. Stay human.

Who We Work With

"Tom has helped embed AI into our processes and culture, helping Monigle be on the leading edge in a fast-moving space."

Gunnar Jacobs, Principal, Monigle

"AIDEN brings something rare to creative partnerships. Genuine creative judgment and the confidence to defend it. It's not a tool that waits for instructions. It's a colleague that earns its seat."

Global CEO, Creative Agency

What's New

April 2026

The agency down the road is already here.

110+ custom Claude skills built and deployed across client teams. Running daily in production.

40% production time reduction, measured across five agencies over 16-week engagements.

These are real numbers from agencies already working with us.

We're redbaez.

We embed AI into how creative agencies actually work. Not theory. Not workshops with slides. Production tools, custom skills, and workflow automation that your team uses every day.

Your designer can now write. Your writer can now code. Your strategist can now design. AI breaks the specialisation trap, and your people keep the creative judgment that makes great work.

Our process is simple:

We audit your grind

Map every repeated task and wasted hour. Then automate it so your people spend time on the work that matters.

We amplify your creativity

More ideas. Better execution. Time to think. AI handles the production grind. Your team does the creative work they were hired for.

We multiply your capabilities

Every person gains new skills overnight. Designers code. Writers analyse data. Strategists design. AI closes the gaps between disciplines.

The toolkit that agencies building their AI strategy can draw from.

This is the working library we've developed. Any agency formulating its AI implementation strategy can adapt, configure, or build on these patterns. Each tool runs in production today.

Content and Creative

  • SOW Generator — Q&A-driven scope-of-work writer that matches agency voice.
  • Brand Compliance Bot — upload a document or deck, get instant guideline feedback.
  • Brief Intelligence — seven-dimension brief review and rewrite.
  • Territory Checker — competitor and trademark scan before a creative goes out.
  • Ad Ownership Scanner — decomposes concepts and searches nine ad databases.
  • Production Timelines — four-format schedule generator from a single brief.
  • Deck Builder — programmatic PowerPoint at brand, 70+ slide types.

Workflow Automation

  • Capacity Tracker — pulls from meeting transcripts into an approval-based resourcing grid.
  • Opportunity Radar — 6am daily scan for client moves, agency reviews, funding and crisis signals.
  • Brand Risk Monitor — workflow flagging brand and partnership risk signals.
  • Diligence Agent — automated sector diligence for advisory teams.
  • Coverage Tracker — media monitoring export to tracker format, with link resolution.

Data and Dashboards

  • Commercial Dashboard — real-time sold-vs-allocated fees, by department, office, project.
  • AI Tools Hub — department-first tool directory with 76+ prompts and a skill builder.
  • Rollout Dashboard — live program tracking across seven delivery workstreams.
  • Audience Intelligence — research-backed pitch dashboard for investment opportunities.
  • Engagement Dashboards — deliverables and impact tracking per client relationship.

Research and Intelligence

  • Cultural Scanner — real-time trend detection across ten platforms, brand and category.
  • Trend Reporter — synthesis tool turning raw cultural signal into client-ready insight.
  • Morning Brief — 6am automated intelligence briefing delivered to account teams.
  • Synthetic Panels — focus-group testing against 334 cultivated personas.

AIDEN Platform Modules

  • AIDEN Chat — strategic brainstorming with 334 phantom personas, voice-enabled.
  • AIDEN Test — AI-powered concept testing and consumer panels.
  • AIDEN Create — visual production studio with a 40+ node editor.
  • AIDEN Pitch — seven-step campaign workflow from brief to deck.
  • AIDEN Colleague — cultivated white-label AI trained on your institution.

Internal Operations

  • Response Insight Generator — proposal-to-insight extraction tool.
  • Execution Builder — campaign workflow system from strategy to delivery.
  • 110+ Custom Claude Skills — deployed across client teams, running daily.

Every tool here is running in production. Any of them can be configured, adapted, or used as the starting point for something specific to your agency. Ownership terms transparent from day one. See the audit for what we'd prioritise first for yours.

How It Flows

Five phases. Sixteen weeks. Measurable compounding gains. No extra headcount.

01

Phase 1: The Audit (2 weeks)

We interview your leadership, shadow your operators, and map every repeated task. Every “why do we still do it this way?” process.

Outcome: A Grind Map, a Capability Map, and a First-90 Playbook with three quick wins scoped and ready to ship.

02

Phase 2: The Blueprint (2 weeks)

A workshop with your leadership to sequence what we build first. Which tools. Which workflows. Which quick wins your team will feel in week one.

Outcome: A 4-month week-by-week Blueprint, a signed SOW with owners and SLAs, and a tool-stack recommendation.

03

Phase 3: The Build (8 weeks)

We build your custom Claude skills. Wire your workflows. Deploy AIDEN modules. Train your teams from AI-curious to AI-fluent. Brand guidelines: 3 days to 3 hours. Persona workshops: 2 weeks to 2 hours.

Outcome: Typical production time cut of 40%. Teams running live AI-assisted delivery on real client work.

04

Phase 4: The Compounding (4 weeks)

We measure what changed against the baseline set in Phase 1. Automate the workflows trust has been earned on. Open the tools built for one team to the teams next door.

Outcome: ROI report, a case study, and a clear view of what to build next.

05

Phase 5: The Evolution (Ongoing)

Monthly strategic check-ins. On-demand skill builds in 1-2 days. New capabilities briefed the week they ship. Access to Redbaez's evolving tool stack.

Outcome: You stay current, and you stay ahead.

Take the 3-minute Readiness Audit

What You're Really Buying

Time Back

40% reduction in production time, measured and proven. Your team goes home at 6pm again.

Capability Expansion

Every designer becomes a developer. Every writer becomes a data analyst. Every strategist becomes a designer. Not replacing skills. Multiplying them.

Talent Retention

Stop losing your best people to burnout. Give them better tools instead of more overtime.

Pitch Velocity

Respond to RFPs in days, not weeks. Iterate concepts in hours, not days. Win more because you can show more.

  • Brand guidelines: 3 days to 3 hours
  • Social campaigns: 50 variants by lunch
  • Persona development: 2 weeks to 2 hours
  • Competitive audits: automated intelligence
  • Presentation decks: half-day formatting to 30-minute polish
  • Custom Claude skills: repeatable, branded AI workflows your team runs daily

Investment Reality Check

Month 1 payback

From £68k year one for a 5 to 15-person agency. Larger engagements scale from there.

Payback: month one, measured against time saved.

Risk: zero. If you don't see results in month one, you pay nothing.

Quick sense check: 40 hours saved per person per month × your hourly rate × your team size. For most agencies that number lands above £100k in the first 90 days.

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The Question You're Already Asking

"Will this replace our people?"

No. It replaces their worst Tuesday. And Wednesday. And that soul-crushing Thursday reformatting decks.

Your people do the brilliant stuff. AI does the grind. Agencies we've worked with have used the recovered time to pitch more, win more, and keep the people they were about to lose.

Other common questions (board decks, technical prerequisites, timelines) covered in the FAQ below.

AIDEN Studio: Your Strategic AI Partner

Your team is AI-fluent. Now meet the strategist who never sleeps.

AIDEN Studio isn't training. It's your ongoing strategic AI partner, built on Claude—available 24/7 for the complex stuff your team shouldn't be grinding on:

Strategic Planning

Market analysis, competitive positioning, go-to-market strategy

Executive Thinking

Board decks, strategic frameworks, business model innovation

Complex Problem-Solving

Multi-stakeholder challenges, scenario planning, decision frameworks

Think of it as having a senior strategist on retainer, but one that processes market data at AI speed while maintaining genuine strategic judgment.

Not for everyone. AIDEN Studio works with clients who've already completed an engagement and need a thinking partner for high-stakes strategic work.

Explore AIDEN Studio →

How AIDEN Thinks

AIDEN cultivates hundreds of phantom memories from an agency's own culture, their documents, team interviews, ways of working and their second brain.

Each time you talk to it, dozens of phantoms fire from over 400 distinct fake phantom memories the system believes it has experienced in its long "advertising career".

When two phantoms collide on the same brief, the system uses the tension instead of resolving it.

The interesting work comes from the friction, not the variety.

The whole thing evolves. Perspectives that stop being useful fade. New ones emerge from breakthroughs. There is a guardrail that stops it ever becoming a yes-machine.

What We've Built

Real tools. Real agencies. Real results.

Mother London

One of the world's most awarded creative agencies. 300+ people.

What we built: Brand guidelines compliance bot, production timeline generator, strategy department skills, custom Claude workflows for 6 departments.

"Brand compliance checking went from 3 days to 3 hours. Production scoping automated across the entire studio."

Uncommon Creative Studio

London's most talked-about agency. BA "A British Original" creators.

What we built: Commercial dashboard (sold vs allocated, real-time fee sheet parsing, Float integration), Claude skills for strategy and account management, competitor audit tools.

"Live financial intelligence dashboard processing 40+ fee sheets in real time. Finance team went from manual spreadsheet reconciliation to automated reporting."

Alt-Shift

43-person integrated PR and creative agency across 3 Australian offices.

What we built: Opportunity intelligence system (8 signal types, daily 6am Slack alerts), cultural trend detection, coverage tracking automation, resource planning dashboard.

"24 to 36 hours freed per week. The equivalent of a full-time hire through AI automation alone."

Monigle

Leading US brand consultancy. Denver and New York.

What we built: AI strategy embedding, Claude workflows for the growth team, custom PPTX skill for branded presentations.

"Tom has helped embed AI into our processes and culture, helping Monigle be on the leading edge in a fast-moving space." — Gunnar Jacobs, Principal

AIDEN Platform

Six AI tools for creative agencies. One token balance. Try any of them free.

AIDEN Colleague

Your agency's dedicated AI partner, trained on your culture and work.

Synthetic Research

Pressure-test concepts with 8 AI personas before the tissue meeting.

Brand Audit

Competitive intelligence across positioning, ads, and digital presence in 15 minutes.

Listen

Cultural intelligence. Know what is happening to your brand before the planner tells you.

Creative Pipeline

Generate social ad campaigns from a brief, not a template.

refrAIm

Reformat one video for every platform in 30 seconds.

The Questions You're Already Thinking

Will this replace our people?

No. It replaces their worst Tuesday. And Wednesday. And that Thursday reformatting decks. Your people do the brilliant stuff. AI does the grind. Agencies we have worked with used the recovered time to pitch more, win more, and keep the people they were about to lose.

Is this just ChatGPT training?

No. We build on Claude, the most capable AI for enterprise work. We teach the full stack: custom Claude skills that run identically every time, workflow automation, MCP integrations, and deployment architecture. Not a workshop with slides. A working system your team uses daily.

What if we're not technical?

Perfect. We teach humans, not engineers. If you can use Google, you can do this. Our least technical client is now our most advanced user.

How is this different from other AI training?

Others run a workshop and leave you with videos. We deploy custom Claude skills, workflow automations, and MCP integrations that your team uses every day. We leave you with a system, not a slideshow.

What if AI changes next month?

It will. That's why we include ongoing support. New tools, new techniques, new capabilities. You don't just get current — you stay ahead.

Can we really see results in month one?

Yes.

The Straight Talk

We're not selling you another platform subscription. We're not adding complexity to your stack. We're not here to replace your people.

We're here to make your current team measurably more capable. Better tools, better workflows, better output. The work speaks for itself.